Target markets

We plan to disrupt the status quo, by democratising primary healthcare in underserved global emerging markets.

Esprit has identified over 20 countries in Africa and Asia as being the most populous underserved markets in which to provide primary healthcare. Esprit has started its operations in East Africa, before moving on to other African and Asian countries.

Many people in these markets are demanding better healthcare and are prepared to pay for it out of their disposable income.

In many cases, government funded healthcare plans are inefficient and are not keeping pace with demand, leaving a supply gap that is widening.